Tip 43: Understand behavioural design

'Make them feel shine.' BJ Fogg


Last week, I attended an inspiring event led by the great Ina Weinbauer-Heidel in which she talked about the design principles for driving behaviour based on the work of BJ Fogg. They are used in Marketing to make people buy what they don't need but they can as well be leveraged by training designers to support sustainable behavioural change after training.


How do these design principles look like?